Difference between revisions of "Price floor"
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(Created page with "'''Price floor''' refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which th...") |
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Latest revision as of 20:15, 9 January 2013
Price floor refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which the customer would not believe the firm can credibly deliver the benefits claimed. Other authors refer to the price floor as the marginal cost.