Value-advantaged

From Pricing Wiki

Revision as of 17:37, 9 January 2013 by Professional Pricing Society (talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to navigation Jump to search

We talk about value-advantaged product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a price-to-benefits map (or Value map, value-advantaged products would be positioned below the zone of indifference.

See also

Value-disadvantaged

Retrieved from "http://www.pricingwiki.org/wiki/index.php?title=Value-advantaged&oldid=494"