Credence goods

From Pricing Wiki
Revision as of 15:55, 8 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "In consumer behavior theory, '''credence goods''' designates goods for which the benefits derived from consumption are inferred by the customer but may nev...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

In consumer behavior theory, credence goods designates goods for which the benefits derived from consumption are inferred by the customer but may never be experienced.