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- 16:41, 8 January 2013 diff hist +230 N Difficult comparison effect Created page with "'''Difficult comparison effect''' is the result of the reduction in price sensitivity created by increasing the difficulty by which customers can compare..."
- 16:34, 8 January 2013 diff hist +135 N Differential value Created page with "'''Differential value''' is the difference in value between the focal product or service being analyzed and its comparable alternative."
- 16:32, 8 January 2013 diff hist +119 N Demographics Created page with "'''Demographics''' are objective criteria used to describe people, such as age, race, ethnicity, gender, location, etc."
- 16:29, 8 January 2013 diff hist +89 N Customer utility Created page with "'''Customer utility''' equals the total value a customer gains from a product or service."
- 15:59, 8 January 2013 diff hist +121 N Customer period value Created page with "Customer period value is the expected value of a customer over a period of time if the goods are purchased independently."
- 15:58, 8 January 2013 diff hist +97 N Customer lifetime value Created page with "'''Customer lifetime value''' is the expected value of a customer over the lifetime of purchases."
- 15:56, 8 January 2013 diff hist +9 Credence goods
- 15:55, 8 January 2013 diff hist +193 N Credence goods Created page with "In consumer behavior theory, '''credence goods''' designates goods for which the benefits derived from consumption are inferred by the customer but may nev..."
- 15:46, 8 January 2013 diff hist +288 N Cost-per-buyer Created page with "'''Cost-per-buyer''' is calculated by dividing the total campaign cost by the number of customers attracted by the promotional campaign. It can be used to compare price promot..."
- 15:40, 8 January 2013 diff hist +205 N Convergent price differential Created page with "In a tiered price structure, '''convergent price differential''' is a situation in which the differences in prices between tiered products decreases from the list price to the..."
- 15:38, 8 January 2013 diff hist +147 N Consumer surplus Created page with "'''Consumer surplus''' is the difference between the overall customer utility and the transaction price."
- 15:34, 8 January 2013 diff hist +23 Constant price differential
- 15:34, 8 January 2013 diff hist +14 Constant price differential
- 15:33, 8 January 2013 diff hist +221 N Constant price differential Created page with "In a Tiered price structure, a '''constant price differential''' is a situation in which the differences in prices between tiered products remains unchanged between the li..."
- 15:24, 8 January 2013 diff hist +207 N Complete price discrimination Created page with "In the case of a '''complete price discrimination''', each transaction is priced so that the marginal benefits to the customer are equal to the price charged. Also known as fi..."
- 15:20, 8 January 2013 diff hist +6 Complements
- 15:20, 8 January 2013 diff hist +166 N Complements Created page with "Complements designate two goods for which the purchase of one good increases the likelihood of the purchase of the second good. The goods can be products or services."
- 15:18, 8 January 2013 diff hist +268 N Comparison set effect Created page with "'''Comparison set effet''' is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within t..."
- 15:08, 8 January 2013 diff hist +174 N Comparable alternative Created page with "'''Comparable alternative''' relates to any alternative approach enabling a customer to reach the same or similar set of goals as the focal product or service being analyzed."
- 15:05, 8 January 2013 diff hist +287 N Campaign ROI Created page with "The '''campaign ROI''' designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buy..."
- 15:03, 8 January 2013 diff hist +39 Buyer self-identification
- 15:02, 8 January 2013 diff hist +175 N Buyer self-identification Created page with "In reference to price segmentation: an implication that the actions or behaviors of the customer reveal their willingness to pay."
- 14:59, 8 January 2013 diff hist +221 N Breakeven incremental unit sales-per-redemption Created page with "The '''breakeven incremental unit sales-per-redemption''' is a method of calculating the effectiveness of a coupon program. The BISR is one of the most effective means of ..."
- 14:12, 8 January 2013 diff hist +112 N Booking limit Created page with "'''Booking limit''' represents the maximum number of goods to be sold within a given fare class."
- 14:10, 8 January 2013 diff hist +135 N Booking control Created page with "'''Booking control''' is a method of opening and closing different fare classes (or booking classes)."
- 14:03, 8 January 2013 diff hist +94 N Block tariff Created page with "A two-part tariff in which the metered fee is reduced for customers with a higher consumption."
- 14:01, 8 January 2013 diff hist +21 Benefits floor
- 13:59, 8 January 2013 diff hist +211 N Benefits floor Created page with "The '''benefits floor''' is the perceived minimum benefits demanded within a product category to warrant purchase by a customer or customer segment. == See also == *[[Benefi..."
- 13:56, 8 January 2013 diff hist +62 Benefits ceiling
- 13:54, 8 January 2013 diff hist +232 N Benefits ceiling Created page with "The '''benefits ceiling''' is the perceived maximum benefits demanded within a product category, above which the customer or customer segment does not per..."
- 13:50, 8 January 2013 diff hist -9 Benefits bracketed
- 13:48, 8 January 2013 diff hist +144 N Benefits bracketed Created page with "Customers which have both a benefits floor and benefits ceiling are said to be '''benefits-bracketed'''."
- 13:46, 8 January 2013 diff hist +11 Anchoring
- 12:15, 8 January 2013 diff hist +433 N Anchoring Created page with "When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained lat..."
- 12:13, 8 January 2013 diff hist +19 Allowable volume loss
- 12:00, 8 January 2013 diff hist 0 m Add-on pricing Professional Pricing Society moved page Add-On Pricing to Add-on pricing
- 11:58, 8 January 2013 diff hist +347 N Add-on pricing Created page with "A price structure where further modules or products can be added onto the base product to deliver superior value to the customer. The transactional price w..."
- 11:54, 8 January 2013 diff hist -13 Accessory pricing
- 11:47, 8 January 2013 diff hist +15 Accessory pricing
- 11:47, 8 January 2013 diff hist +20 N Accessory pricing Created page with "See [Add-On Pricing]"
- 14:57, 31 July 2012 diff hist +117 N Velocity pricing philosophy Created page with "'''Velocity pricing philosophy''' establishes a lower selling price for faster selling items. Category:Strategy" current
- 14:55, 31 July 2012 diff hist +183 N Switching costs Created page with "'''Switching costs''' (or barriers) is a term used in pricing, strategic management, and marketing to describe any impediment to a customer changing suppliers. [[Category:Conc..."
- 14:50, 31 July 2012 diff hist +104 N SGA Created page with "'''SGA''' (or '''SG&A''') stands for Selling, General and Administrative Expenses. Category:Acronym" current
- 14:49, 31 July 2012 diff hist +334 N Segmentation fences Created page with "'''Segmentation fences''' are the policies and rules customers must accept in return for a specific price and value configuration the seller offers. '''Segmentation fences''' wor..." current
- 14:49, 31 July 2012 diff hist +248 N Segmentation Created page with "'''Segmentation''' is the division of a market into groups of customers who share common needs or characteristics. Individuals who are in the same segment are similar to each oth..." current
- 14:48, 31 July 2012 diff hist +140 N Sales promotions Created page with "'''Sales promotions''' are short-term incentives that encourage the purchase or sale of a product or service. Category:Sales" current
- 14:47, 31 July 2012 diff hist +258 N Regression Created page with "'''Regression''' refers to techniques for the modeling and analysis of numerical data consisting of values of a dependent variable (also called a response variable) and of one or..." current
- 14:46, 31 July 2012 diff hist +232 N R squared Created page with "'''R squared''' is the proportion of variability in a data set that is accounted for by the statistical model. It provides a measure of how well future outcomes are likely to be ..." current
- 14:46, 31 July 2012 diff hist +164 N Psychographic segmentation Created page with "'''Psychographic segmentation''' occurs when buyers are divided into different groups on the basis of lifestyle, personality, or values. Category:Process" current
- 14:45, 31 July 2012 diff hist +216 N Promotional pricing Created page with "'''Promotional pricing''' to promote a product is a very common application. There are many examples of '''Promotional pricing''' including approaches such as BOGOF (Buy One Get ..."