Exchange value

From Pricing Wiki
Revision as of 13:20, 31 July 2012 by Professional Pricing Society (talk | contribs) (Created page with "'''Exchange value''' is the cost of the customer’s best alternative plus the value of whatever differentiates the offering from the next best alternative. [[Category:Value B...")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Exchange value is the cost of the customer’s best alternative plus the value of whatever differentiates the offering from the next best alternative.

Retrieved from "http://www.pricingwiki.org/wiki/index.php?title=Exchange_value&oldid=90"