Campaign ROI
Revision as of 15:05, 8 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The '''campaign ROI''' designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buy...")
The campaign ROI designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buyers who purchased on promotion, the campaign ROI is known to be misleading in evaluating campaign effectiveness.