User contributions
Jump to navigation
Jump to search
- 14:40, 31 July 2012 diff hist +130 N Price skimming Created page with "'''Price skimming''' occurs when you charge a high price relative to the value proposition. Category:Strategy" current
- 14:39, 31 July 2012 diff hist +112 N Price segmentation Created page with "For '''price segmentation''', see price discrimination. Category:Method" current
- 14:38, 31 July 2012 diff hist +209 N Price elasticity of demand Created page with "'''Price elasticity of demand''' is the sensitivity of demand to changes in price. More elasticity denotes greater sensitivity. Less elasticity denotes less sensitivi..." current
- 14:37, 31 July 2012 diff hist +64 N Price elasticity Created page with "See Price elasticity of demand Category:Demand Model" current
- 14:36, 31 July 2012 diff hist +233 N Price discrimination Created page with "'''Price discrimination''' occurs when identical goods or services are transacted at a different price from the same supplier. The term discrimination is not intended to represen..."
- 14:26, 31 July 2012 diff hist +63 Negative bargaining zone current
- 14:26, 31 July 2012 diff hist +62 Positive bargaining zone current
- 14:22, 31 July 2012 diff hist +178 N Positive bargaining zone Created page with "'''Positive bargaining zone''' is the range that exists when the parties in a negotiation have reservation prices that permit an agreement to be achieved. Category:Sales"
- 14:19, 31 July 2012 diff hist +226 N Pocket price Created page with "The '''pocket price''' (aka Net price) is the invoiced price less off-invoice services and activities such as payment terms discounts, annual volume rebates, covere..." current
- 14:18, 31 July 2012 diff hist +63 N PLC Created page with "'''PLC''' stands for Product Life Cycle. Category:Acronym" current
- 14:17, 31 July 2012 diff hist +247 N Perceived value Created page with "'''Perceived value''' is the customer's opinion of a product’s value. '''Perceived value''' is determined by customers weighting the relative competitive quality, service, bra..." current
- 14:16, 31 July 2012 diff hist +167 N Penetration pricing Created page with "'''Penetration pricing''' is the price charged for products and services. It is set artificially low in order to gain market share. Category:Indicator"
- 14:14, 31 July 2012 diff hist +638 N P value Created page with "'''P value''' is associated with a test statistic. It is the probability, if the test statistic really were distributed as it would be under the null hypothesis, of observing a ..." current
- 14:13, 31 July 2012 diff hist +361 N Optional product pricing Created page with "'''Optional product pricing''' companies will attempt to increase the amount customer spend once they start to buy. Optional 'extras' increase the overall price of the ..." current
- 14:09, 31 July 2012 diff hist +133 N Operating profit margin Created page with "'''Operating profit margin''' equals revenues less variable and fixed Cost of Goods Sold (COGS), less SG&A. Category:Indicator" current
- 14:05, 31 July 2012 diff hist +206 N Net price waterfall Created page with "'''Net price waterfall''' is a graphic model that depicts the discounting activities from list price to invoice price to net price...." current
- 14:03, 31 July 2012 diff hist +139 N Net price band Created page with "The '''Net price band''' is a graphic model that depicts the variation in net price across customers. Category:Indicator" current
- 14:02, 31 July 2012 diff hist +226 N Net price Created page with "The '''net price''' (aka Pocket price) is the invoiced price less off-invoice services and activities such as payment terms discounts, annual volume rebates, covere..."
- 13:59, 31 July 2012 diff hist +118 N Net income Created page with "'''Net income''' equals revenues less all expenses. Also explained as the “bottom-line”. Category:Indicator" current
- 13:58, 31 July 2012 diff hist +157 N Negative bargaining zone Created page with "'''Negative bargaining zone''' occurs when the parties in a negotiation are not able to come to an agreement on the reservation prices. Category:Sales"
- 13:55, 31 July 2012 diff hist 0 List price current
- 13:55, 31 July 2012 diff hist +229 N List price Created page with "The '''list price''' is the published or starting price for a given product or service, often reduced to a lower actual invoice price due to volume or..."
- 13:54, 31 July 2012 diff hist +210 N Invoice price Created page with "The '''invoice price''' is the specific price charged on an invoice for each individual transaction, often including freight and other specific charges or general disco..." current
- 13:53, 31 July 2012 diff hist +207 N Inelastic Created page with "'''Inelastic''' can be described if no significant volume changes occur despite major price changes, the category is '''inelastic''' with respect to price. ..." current
- 13:52, 31 July 2012 diff hist +87 N Gross profit margin Created page with "'''Gross profit margin''' equals revenues less variable cost. Category:Indicator" current
- 13:51, 31 July 2012 diff hist +148 N Geographic segmentation Created page with "'''Geographic segmentation''' divides the market into different geographical units (such as nations, counties, and cities). Category:Process" current
- 13:28, 31 July 2012 diff hist +386 N Free samples Created page with "Distributing '''free samples''' is a costly sales promotional tool. A much larger percentage of the market will try a free sample than will redeem a coupon, which induces trial m..." current
- 13:26, 31 July 2012 diff hist +102 N Four P's of marketing Created page with "“'''Four P’s of marketing'''” are product, promotion, place, and price. Category:Theory" current
- 13:22, 31 July 2012 diff hist +220 N Forward buying Created page with "'''Forward buying''' is a practice of channel buying that occurs when distributors or retailers use discounts to stockpile their inventory and exploit the temporary reduction in ..." current
- 13:20, 31 July 2012 diff hist +184 N Exchange value Created page with "'''Exchange value''' is the cost of the customer’s best alternative plus the value of whatever differentiates the offering from the next best alternative. [[Category:Value B..."
- 13:19, 31 July 2012 diff hist +233 N Elastic Created page with "'''Elastic''' is described if demand for a product or service changes significantly with minor changes in price, the product category is considered to be '''elastic''' with respe..." current
- 13:19, 31 July 2012 diff hist +416 N Dumping Created page with "'''Dumping''' is the sale of a product that has been legally imported and then priced below its normal market price. '''Dumping''' is illegal in most international markets and is..." current
- 13:11, 31 July 2012 diff hist +555 N Demographic segmentation Created page with "'''Demographic segmentation''' occurs when the market is divided into groups on the basis of variables such as age, family size, family life cycle, gender, income, religion, race..." current
- 13:11, 31 July 2012 diff hist +183 N Demand elasticity Created page with "'''Demand elasticity''' is the responsiveness of the demand for a company’s products or services based on certain criteria (price in this case). [[Category:Demand Mo..." current
- 13:10, 31 July 2012 diff hist +138 N Defensive pricing Created page with "'''Defensive Pricing''' seeks to defend market position from the pricing of an offensive competitor. Category:Strategy" current
- 13:02, 31 July 2012 diff hist +398 N Decentralized pricing organization Created page with "A '''decentralized pricing organization''' is a firm that may utilize several management systems to develop different pricing strategies for the firm. The primary ben..." current
- 13:01, 31 July 2012 diff hist +447 N Customer segmentation Created page with "'''Customer segmentation''' is the marketing process of dividing customers into distinct subsets based on the benefits they seek and observable characteristics or behaviors exhib..." current
- 13:01, 31 July 2012 diff hist +284 N Cross-price elasticity of demand Created page with "'''Cross-price elasticity of demand''' measures the responsiveness of demand a product has to a change in the price of another product. If elasticity is negative then t..."
- 13:00, 31 July 2012 diff hist +74 N CPP Created page with "'''CPP''' stands for Certified Pricing Professional Category:Acronym" current
- 12:59, 31 July 2012 diff hist +417 N Coupons Created page with "'''Coupons''' offer a discount to customer while clearly marking a higher regular price. They limit the number of discount purchases repeat buyers can make, and they ca..." current
- 12:58, 31 July 2012 diff hist +121 N Cost-plus pricing Created page with "'''Cost-plus pricing''' consists in setting the price by marking up the variable costs. Category:Strategy" current
- 12:58, 31 July 2012 diff hist +152 N Contribution profit margin Created page with "The '''contribution profit margin''' is the ratio of the difference of price and variable costs to price. Category:Indicator" current
- 12:57, 31 July 2012 diff hist +394 N Conjoint analysis Created page with "'''Conjoint analysis''' provides a quantitative estimate of the contribution that each attribute makes to the purchase decision by varying them over as many levels as is reasonab..."
- 12:56, 31 July 2012 diff hist +62 N COGS Created page with "'''COGS''' stands for Cost of Goods Sold Category:Acronym" current
- 17:59, 30 July 2012 diff hist +512 N Centralized pricing organization Created page with "A '''centralized pricing organization''' is a firm that utilizes a single management system to coordinate pricing decisions for all divisions of the firm. As the sing..." current
- 17:58, 30 July 2012 diff hist +412 N Center-led pricing organization Created page with "'''Center-led pricing organization''' is a firm that represents a hybrid of the centralized and decentralized models. In a center-led model, ultimate pricing authorit..." current
- 17:58, 30 July 2012 diff hist +338 N Captive product pricing Created page with "'''Captive product pricing''' occurs when products have complements, companies will charge a premium price where the consumer is captured. For example a razor manufact..." current
- 17:57, 30 July 2012 diff hist +204 N Cannibalization Created page with "'''Cannibalization''' is the process by which one product or service sold by a firm gains a portion of its revenue by diverting sales from another product or service sold by the ..." current
- 17:56, 30 July 2012 diff hist +66 N BOGOF Created page with "'''BOGOF''' stands for Buy One Get One Free. Category:Acronym" current
- 17:56, 30 July 2012 diff hist +184 N Adaptive pricing Created page with "'''Adaptive pricing''' in foreign markets considers the differences in each international market and adapts prices based on their particular environments. [[Category:Stra..." current