Difference between revisions of "Search goods"
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(Created page with "In consumer behavior theory, '''search goods are goods for which the benefits derived from consumption can be made explicit prior to purchase.") |
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| − | In [[Consumer behavior theory|consumer behavior theory]], '''search goods are goods for which the benefits derived from consumption can be made explicit prior to purchase. | + | In [[Consumer behavior theory|consumer behavior theory]], '''search goods''' are goods for which the benefits derived from consumption can be made explicit prior to purchase. |
Revision as of 16:06, 9 January 2013
In consumer behavior theory, search goods are goods for which the benefits derived from consumption can be made explicit prior to purchase.