Difference between revisions of "Price-to-benefits map"
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(Created page with "The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. Also known as Value map") |
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| − | The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. | + | The '''price-to-benefits map''' is the positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. |
Also known as [[Value map]] | Also known as [[Value map]] | ||
Revision as of 14:54, 9 January 2013
The price-to-benefits map is the positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis.
Also known as Value map