Difference between revisions of "Optional equipment effect"
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(Created page with "The '''optional equipment effect''' is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relative...") |
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| − | The '''optional equipment effect''' is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relatively high due to a lower price sensitivity of customers for these add-on units. | + | The '''optional equipment effect''' is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relatively high due to a lower [[Price sensitivity|price sensitivity]] of customers for these add-on units. |
Revision as of 11:35, 9 January 2013
The optional equipment effect is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relatively high due to a lower price sensitivity of customers for these add-on units.