Difference between revisions of "End-benefit effect"
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(Created page with "The end-benefit effect is the increase in perceived benefits from an offer as that offer is increasingly made integral to and related to the true end benefit desired by the cu...") |
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| − | The end-benefit effect is the increase in perceived benefits from an offer as that offer is increasingly made integral to and related to the true end benefit desired by the customer. | + | The '''end-benefit effect''' is the increase in perceived benefits from an offer as that offer is increasingly made integral to and related to the true end benefit desired by the customer. |
Revision as of 17:00, 8 January 2013
The end-benefit effect is the increase in perceived benefits from an offer as that offer is increasingly made integral to and related to the true end benefit desired by the customer.