Difference between revisions of "Yield management"
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| − | '''Yield management''' is a [[Price structure|price structure]] in which the price of the good increases as the time to purchase approaches the time of use. '''Yield management''' has been recommended for goods in which capacity is limited and perishable, customers can reserve units of capacity in advance, and the firm is able to sell the same capacity at different prices. | + | '''Yield management''' (or [[Revenue management]]) is a [[Price structure|price structure]] in which the price of the good increases as the time to purchase approaches the time of use. '''Yield management''' has been recommended for goods in which capacity is limited and perishable, customers can reserve units of capacity in advance, and the firm is able to sell the same capacity at different prices. |
Latest revision as of 19:15, 9 January 2013
Yield management (or Revenue management) is a price structure in which the price of the good increases as the time to purchase approaches the time of use. Yield management has been recommended for goods in which capacity is limited and perishable, customers can reserve units of capacity in advance, and the firm is able to sell the same capacity at different prices.