Difference between revisions of "Price-to-benefits map"

From Pricing Wiki
Jump to navigation Jump to search
m (2 revisions: Import Pages Professional Pricing Society)
 
(No difference)

Latest revision as of 19:15, 9 January 2013

The price-to-benefits map is the positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis.

Also known as Value map