Difference between revisions of "Price-to-benefits map"
Jump to navigation
Jump to search
(Created page with "The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. Also known as Value map") |
m (2 revisions: Import Pages Professional Pricing Society) |
||
| (One intermediate revision by one other user not shown) | |||
| Line 1: | Line 1: | ||
| − | The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. | + | The '''price-to-benefits map''' is the positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. |
Also known as [[Value map]] | Also known as [[Value map]] | ||
Latest revision as of 19:15, 9 January 2013
The price-to-benefits map is the positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis.
Also known as Value map