Difference between revisions of "Price bundle"

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'''Price bundle''' refers to the sale of two or more goods in a single transaction at a price which is below the sum price of the individual goods but above the price of any good within the bundle as a market wide offering. Distinct from other forms of bundling, price bundling bundles market segment to improve profits.
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'''Price bundle''' refers to the sale of two or more goods in a single transaction at a [[Price|price]] which is below the sum price of the individual goods but above the price of any good within the bundle as a market wide offering. Distinct from other forms of bundling, '''price bundling''' bundles market segment to improve profits.

Latest revision as of 19:15, 9 January 2013

Price bundle refers to the sale of two or more goods in a single transaction at a price which is below the sum price of the individual goods but above the price of any good within the bundle as a market wide offering. Distinct from other forms of bundling, price bundling bundles market segment to improve profits.