Difference between revisions of "Cost-per-buyer"
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(Created page with "'''Cost-per-buyer''' is calculated by dividing the total campaign cost by the number of customers attracted by the promotional campaign. It can be used to compare price promot...") |
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Latest revision as of 19:15, 9 January 2013
Cost-per-buyer is calculated by dividing the total campaign cost by the number of customers attracted by the promotional campaign. It can be used to compare price promotions or coupons to other forms of advertising but is known to be misleading in evaluating campaign effectiveness.