Difference between revisions of "Campaign ROI"
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(Created page with "The '''campaign ROI''' designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buy...") |
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Latest revision as of 19:15, 9 January 2013
The campaign ROI designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buyers who purchased on promotion, the campaign ROI is known to be misleading in evaluating campaign effectiveness.