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- 16:59, 8 January 2013 diff hist +121 N Customer period value Created page with "Customer period value is the expected value of a customer over a period of time if the goods are purchased independently."
- 16:58, 8 January 2013 diff hist +97 N Customer lifetime value Created page with "'''Customer lifetime value''' is the expected value of a customer over the lifetime of purchases."
- 16:56, 8 January 2013 diff hist +9 Credence goods
- 16:55, 8 January 2013 diff hist +193 N Credence goods Created page with "In consumer behavior theory, '''credence goods''' designates goods for which the benefits derived from consumption are inferred by the customer but may nev..."
- 16:46, 8 January 2013 diff hist +288 N Cost-per-buyer Created page with "'''Cost-per-buyer''' is calculated by dividing the total campaign cost by the number of customers attracted by the promotional campaign. It can be used to compare price promot..."
- 16:40, 8 January 2013 diff hist +205 N Convergent price differential Created page with "In a tiered price structure, '''convergent price differential''' is a situation in which the differences in prices between tiered products decreases from the list price to the..."
- 16:38, 8 January 2013 diff hist +147 N Consumer surplus Created page with "'''Consumer surplus''' is the difference between the overall customer utility and the transaction price."
- 16:34, 8 January 2013 diff hist +23 Constant price differential
- 16:34, 8 January 2013 diff hist +14 Constant price differential
- 16:33, 8 January 2013 diff hist +221 N Constant price differential Created page with "In a Tiered price structure, a '''constant price differential''' is a situation in which the differences in prices between tiered products remains unchanged between the li..."
- 16:24, 8 January 2013 diff hist +207 N Complete price discrimination Created page with "In the case of a '''complete price discrimination''', each transaction is priced so that the marginal benefits to the customer are equal to the price charged. Also known as fi..."
- 16:20, 8 January 2013 diff hist +6 Complements
- 16:20, 8 January 2013 diff hist +166 N Complements Created page with "Complements designate two goods for which the purchase of one good increases the likelihood of the purchase of the second good. The goods can be products or services."
- 16:18, 8 January 2013 diff hist +268 N Comparison set effect Created page with "'''Comparison set effet''' is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within t..."
- 16:08, 8 January 2013 diff hist +174 N Comparable alternative Created page with "'''Comparable alternative''' relates to any alternative approach enabling a customer to reach the same or similar set of goals as the focal product or service being analyzed."
- 16:05, 8 January 2013 diff hist +287 N Campaign ROI Created page with "The '''campaign ROI''' designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buy..."
- 16:03, 8 January 2013 diff hist +39 Buyer self-identification
- 16:02, 8 January 2013 diff hist +175 N Buyer self-identification Created page with "In reference to price segmentation: an implication that the actions or behaviors of the customer reveal their willingness to pay."
- 15:59, 8 January 2013 diff hist +221 N Breakeven incremental unit sales-per-redemption Created page with "The '''breakeven incremental unit sales-per-redemption''' is a method of calculating the effectiveness of a coupon program. The BISR is one of the most effective means of ..."
- 15:12, 8 January 2013 diff hist +112 N Booking limit Created page with "'''Booking limit''' represents the maximum number of goods to be sold within a given fare class."