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- 11:29, 10 January 2013 diff hist +102 Switching costs current
- 11:27, 10 January 2013 diff hist +53 Promotional pricing current
- 11:26, 10 January 2013 diff hist +259 N Price waterfall Created page with "The '''price waterfall''' is graphical depiction of the types and depths of different forms of discounts provided to the market by the firm, from list price to ..." current
- 11:24, 10 January 2013 diff hist +36 Price discrimination current
- 11:21, 10 January 2013 diff hist -45 Penetration pricing current
- 11:20, 10 January 2013 diff hist +50 Net price current
- 11:20, 10 January 2013 diff hist +383 Exchange value current
- 11:17, 10 January 2013 diff hist +178 Conjoint analysis current
- 11:16, 10 January 2013 diff hist 0 SaaS current
- 11:16, 10 January 2013 diff hist +48 N SaaS Created page with "'''Saas''' stands for Software as a Service."
- 11:15, 10 January 2013 diff hist +177 N Reference price Created page with "The '''reference price''' is any price which the customer may have expected to pay for an offering, including the price they last paid or the price of a competitive alternative." current
- 11:15, 10 January 2013 diff hist +24 N Milk pricing Created page with "See Signpost pricing" current
- 11:14, 10 January 2013 diff hist +24 N Loss-leader pricing Created page with "See Signpost pricing" current
- 11:12, 10 January 2013 diff hist +102 N Economically-normal good Created page with "An '''economically-normal good''' is one for which the quantity demanded decreases as price increases." current
- 11:11, 10 January 2013 diff hist +67 N EVM Created page with "'''EVM''' stands for Exchange Value Model." current
- 11:10, 10 January 2013 diff hist +28 N Commodity market Created page with "See Perfect competition." current
- 11:08, 10 January 2013 diff hist +16 Cross-price elasticity of demand current
- 10:59, 10 January 2013 diff hist +144 N BISR Created page with "'''BISR''' stands for Breakeven Incremental Unit Sales-per-Redemption. Category:Acronym" current
- 19:08, 9 January 2013 diff hist +95 Second-degree price discrimination
- 19:07, 9 January 2013 diff hist +96 First-degree price discrimination
- 19:06, 9 January 2013 diff hist +96 Third-degree price discrimination
- 18:52, 9 January 2013 diff hist +287 N Zone of indifference Created page with "The '''zone of indifference''' is the area around the value equivalence line at which small changes in price or benefits are associated with no subs..."
- 18:50, 9 January 2013 diff hist +28 Yield management
- 18:50, 9 January 2013 diff hist +375 N Yield management Created page with "'''Yield management''' is a price structure in which the price of the good increases as the time to purchase approaches the time of use. '''Yield managemen..."
- 18:47, 9 January 2013 diff hist +28 Volume hurdle
- 18:46, 9 January 2013 diff hist +223 N Volume hurdle Created page with "In conducting a Profit sensitivity analysis of a price decrease, the '''volume hurdle''' defines the minimum required volume increase for a price decrease to improve the [..."
- 18:43, 9 January 2013 diff hist +124 N Vertical price fixing Created page with "'''Vertical price fixing''' refers to price agreements between firms at different points in the value chain."
- 18:41, 9 January 2013 diff hist +31 N Versioning Created page with "See Tiered price structure."
- 18:39, 9 January 2013 diff hist +315 N Value-disadvantaged Created page with "We talk about '''value-disadvantaged''' product or service when it offers fewer benefits than the price extracted relative to its competitive alternatives. In a [[Price-to-ben..."
- 18:37, 9 January 2013 diff hist +4 Value-advantaged
- 18:37, 9 January 2013 diff hist +37 Value-advantaged
- 18:36, 9 January 2013 diff hist +308 N Value-advantaged Created page with "We talk about '''value-advantaged''' product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a [[Price-to-benefi..."
- 18:34, 9 January 2013 diff hist +21 Unharvested value
- 18:29, 9 January 2013 diff hist +205 N Value equivalence line Created page with "On a price-to-benefits map (or Value map), the '''value equivalence line''' is defined by products which offer improvements in benefits commensur..."
- 18:23, 9 January 2013 diff hist +193 N Unharvested value Created page with "We talk about '''unharvested value''' when positioning an offering value-advantaged when evidence demonstrates that the firm could raise its price without effect on the sales ..."
- 18:20, 9 January 2013 diff hist +466 N Tying arrangement Created page with "A '''tying arrangement''' is a price structure in which a customer must buy both the durable and the consumable parts of the offer in order to derive value..."
- 18:15, 9 January 2013 diff hist +36 Inclined tariff
- 18:14, 9 January 2013 diff hist +36 Block tariff
- 18:11, 9 January 2013 diff hist +580 N Two-part tariff Created page with "A '''two-part tariff''' is a price structure in which a customer must buy both the durable and the consumable parts of the offer in order to derive value. ..."
- 18:02, 9 January 2013 diff hist +191 N Total period price Created page with "The '''total period price''' is the total price a customer would for a collection of goods over the same period as that of a comparable subscription if the items were purchase..."
- 18:00, 9 January 2013 diff hist +87 N Tit-for-tat pricing Created page with "'''Tit-for-tat pricing''' means sequentially mirroring the price moves of a competitor."
- 17:59, 9 January 2013 diff hist +348 N Tiered price structure Created page with "A '''tiered price structure''' is a price structure which attempts to price segment customers according to their willingness to pay ..."
- 17:55, 9 January 2013 diff hist +221 N Tied complements Created page with "'''Tied complements''' refer to complementary products for which one of the complementary goods is intended only to be used in conjunction with the other. Contrast with [[Inde..."
- 17:52, 9 January 2013 diff hist +323 N Third-degree price discrimination Created page with "A '''third-degree price discrimination''' is the action of charging separate customer segments different prices where the [[Segmentation hedge|segmentatio..."
- 17:45, 9 January 2013 diff hist +174 N Tactical price segmentation Created page with "'''Tactical price segmentation''' is a price segmentation that is situationally dependent. E.g. promotional discounts or customer-specific discounting."
- 17:43, 9 January 2013 diff hist +163 N Tacit knowledge Created page with "'''Tacit knowledge''' refers to knowledge held that cannot be easily codified or exchanged with others outside of experience or direct interaction with the knower."
- 17:38, 9 January 2013 diff hist +155 N Superior alternative Created page with "An offering is identified as being a '''superior alternative''' to its comparable alternative if the differential value is positive."
- 17:37, 9 January 2013 diff hist +182 N Substitutes Created page with "'''Substitutes''' refers to two goods (or more) for which the purchase of one good decreases the likelihood of the purchase of the second good. The goods can be products or se..."
- 17:33, 9 January 2013 diff hist +6 Subscription
- 17:33, 9 January 2013 diff hist +222 N Subscription Created page with "A subscription is a price structure in which a series of goods to be delivered over time are sold as a single item. Some authors have analyzed subscription..."
- 17:30, 9 January 2013 diff hist +178 N Strategic price segmentation Created page with "'''Strategic price segmentation''' is a price segmentation defined through the prices of offers or the price structure of the offering."
- 17:27, 9 January 2013 diff hist +321 N Stockpiling Created page with "'''Stockpiling''' is a practice of holding inventory by customers or distributors to be used or sold at a later date. During a price promotion, '''stockpiling''' creates incre..."
- 17:24, 9 January 2013 diff hist +152 N Software as a Service Created page with "'''Software as a Service''' refers to a price structure in which software is purchased as a subscription and delivered as a service."
- 17:21, 9 January 2013 diff hist +174 N Small pie bias Created page with "In negotiations, '''small pie bias''' is the belief of both negotiating parties that the value under negotiation is less than the true range of values that could be explored."
- 17:19, 9 January 2013 diff hist +146 N Skim pricing Created page with "'''Skim pricing''' is the practice of pricing a new product within an existing product category as value-disadvantaged at the offering’s launch."
- 17:15, 9 January 2013 diff hist +319 N Signpost pricing Created page with "'''Signpost pricing''' is the action of pricing a popular or frequently purchased good at a relatively low price point in order to signal to customers that the overall prices ..."
- 17:12, 9 January 2013 diff hist +279 N Shared cost effect Created page with "The '''shared cost effect''' refers to the reduction in price sensitivity of a customer or customer segment created through the perc..."
- 17:10, 9 January 2013 diff hist +264 N Segmentation hedge Created page with "In price segmentation, '''segmentation hedge''' is a method of segmenting the market according to willingness to pay that prevent..."
- 17:08, 9 January 2013 diff hist +136 N Second-degree price discrimination Created page with "'''Second-degree price discrimination''' is the action of charging individual customers differently according to the quantity purchased."
- 17:06, 9 January 2013 diff hist +3 Search goods
- 17:06, 9 January 2013 diff hist +171 N Search goods Created page with "In consumer behavior theory, '''search goods are goods for which the benefits derived from consumption can be made explicit prior to purchase."
- 17:02, 9 January 2013 diff hist +129 N Retention rate Created page with "The '''retention rate''' is the proportion of customers who can be expected to purchase the next item in a sequence of purchases."
- 16:55, 9 January 2013 diff hist +159 N Relationship benefits Created page with "'''Relationship benefits''' are benefits that are conferred to customers through experience with the seller and may be created through an emotional connection."
- 16:51, 9 January 2013 diff hist +328 N Reference price effect Created page with "The '''reference price effect''' refers to the role of a customer’s reference price on their response to the current price. Prices above the [[Reference..."
- 16:45, 9 January 2013 diff hist +193 N Rating scale Created page with "'''Rating scale''' is a scale which allows respondents to reveal their preferences by rating their desire for an offer. This method is sometimes used in [[Conjoint analysis|co..."
- 16:44, 9 January 2013 diff hist +104 N Rank ordering Created page with "'''Rank ordering''' means listing a set of offers in the order of preference. See Conjoint analysis."
- 16:41, 9 January 2013 diff hist +151 N Protection level Created page with "'''Protection level''' refers to the number of seats protected or held for sale at a given fare class or higher. == See also == *Yield management"
- 16:36, 9 January 2013 diff hist +371 N Prospect theory Created page with "'''Prospect theory''' is a systematic study and set of results which describes many predictably irrational behaviors of people when selecting between prospective and uncertain..."
- 16:32, 9 January 2013 diff hist +168 N Promotional bundle Created page with "A '''promotional bundle''' refers to a promotional discount on a combination of goods which must be purchased simultaneously in order to earn the discount."
- 16:30, 9 January 2013 diff hist +111 N Profit-based incentive Created page with "A '''profit-based incentive''' is a salesperson incentive package that encourages more profitable transactions."
- 16:09, 9 January 2013 diff hist +354 N Profit sensitivity analysis Created page with "'''Profit sensitivity analysis''' is an examination of the change in the firm’s profits delivered by deliberately changing one of the variables in the [[Profit equation of t..."
- 16:06, 9 January 2013 diff hist +232 N Profit equation of the firm Created page with "'''Profit equation of the firm''' is the quantity sold times the difference between the price at which that quantity is sold and its variable cost ..."
- 16:01, 9 January 2013 diff hist +216 N Product engineered Created page with "In reference to price segmentation: '''product-engineered''' segmentation hedges are created by adding and subtracting different product features to def..."
- 15:59, 9 January 2013 diff hist +102 N Process benefits Created page with "'''Process benefits''' are benefits that derive from reducing transaction costs."
- 15:57, 9 January 2013 diff hist +221 N Prisoner’s dilemma Created page with "The '''prisoner's dilemma''' is a method of anticipating both the firm’s moves and its competitors’ moves in order to identify the best competitive action or anticipate th..."
- 15:55, 9 January 2013 diff hist +255 N Price-to-volume Created page with "'''Price-to-volume''' is a graphical depiction of the net price paid by different customers against the volume of purchases. Can be used to identify unprofitable..."
- 15:54, 9 January 2013 diff hist +35 Price-to-benefits map
- 15:52, 9 January 2013 diff hist +167 N Price-to-benefits map Created page with "The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. Also known as Value map"
- 15:21, 9 January 2013 diff hist +95 N Price structure Created page with "'''Price structure''' is the architecture around which prices are associated with transactions."
- 15:08, 9 January 2013 diff hist +6 Price signaling
- 15:06, 9 January 2013 diff hist +167 N Price signaling Created page with "Price signaling means communicating pricing actions in an open and public forum to customers and investors with credible evidence behind the communication."
- 15:04, 9 January 2013 diff hist +340 N Price floor Created page with "'''Price floor''' refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which th..."
- 14:56, 9 January 2013 diff hist +158 N Price ceiling Created page with "'''Price ceiling''' is the maximum price a customer or customer segment can pay for an offering within a product category due to budget constraints."
- 14:53, 9 January 2013 diff hist +378 N Price by market variable Created page with "'''Price by market variable''' is a graphical depiction of the net price paid by different customer segments as defined by a market characte..."
- 14:41, 9 January 2013 diff hist +16 Price bundle
- 14:40, 9 January 2013 diff hist -1 Price bundle
- 14:40, 9 January 2013 diff hist +321 N Price bundle Created page with "'''Price bundle''' refers to the sale of two or more goods in a single transaction at a price which is below the sum price of the individual goods but above the price of any g..."
- 14:39, 9 January 2013 diff hist +124 N Price bracketed Created page with "'''Price bracketed''' refers to customers which have both a price floor and price ceiling."
- 14:34, 9 January 2013 diff hist +341 N Perfect competition Created page with "'''Perfect competition''' is a state facing a firm where the elasticity of demand is infinite and therefore any increase in price removes al..."
- 14:28, 9 January 2013 diff hist +178 N Paired comparison Created page with "A '''paired comparison''' is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences."
- 12:45, 9 January 2013 diff hist -17 Overconfidence effect
- 12:45, 9 January 2013 diff hist 0 Overconfidence effect
- 12:44, 9 January 2013 diff hist +642 N Overconfidence effect Created page with "We talk about '''overconfidence effect''' when, In making a purchase selection where the benefits derived will be dependent upon a change in future behavior, customers are oft..."
- 12:39, 9 January 2013 diff hist +247 N Order bias Created page with "'''Order bias''' refers to the change in selection that is related to the order in which offers are made. Anchoring upon initial offers and loss aversion coupled with a failur..."
- 12:35, 9 January 2013 diff hist +22 Optional equipment effect
- 12:34, 9 January 2013 diff hist +252 N Optional equipment effect Created page with "The '''optional equipment effect''' is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relative..."
- 12:30, 9 January 2013 diff hist -96 Normal good Blanked the page
- 12:30, 9 January 2013 diff hist +96 N Normal good Created page with "An economically-normal good is one for which the quantity demanded decreases as price increases."
- 12:01, 9 January 2013 diff hist +158 N Neutral pricing Created page with "'''Neutral pricing''' is the practice of pricing a new product within an existing product category within the zone of indifference at the offering’s launch."
- 11:56, 9 January 2013 diff hist +80 Network externality