Price Increase Campaigns
In addition to the Contract Management process, that focuses on not compliant contracts, Price Increase Campaigns is the pricing process by which normal price revisions will be managed during the contract (when it has not been contractually fixed for a defined period).
Price Increase Campaigns typically requires in input:
- Contract characteristics, such as start date, anniversary date
- Contract commitments and effective achievements
- Customer profitability analysis
- Peer price analysis
- Churn analysis
- Workflow rules to validate price modification
Output of the process is an adjustment of price of each customer targeted by the campaign, which can result into either an increase rate on current customer tariff, or the application of new reference tariffs (see Price Setting).
In addition, an assessment of price increase campaign impact on customers profitability can be performed after price increase, in order to analyze its performance.