Value-advantaged
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (3 revisions: Import Pages Professional Pricing Society)
We talk about value-advantaged product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a price-to-benefits map (or Value map, value-advantaged products would be positioned below the zone of indifference.