Campaign ROI
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
The campaign ROI designates the return on investment of a promotional campaign. When the campaign ROI calculation does not separate incremental buyers from all other buyers who purchased on promotion, the campaign ROI is known to be misleading in evaluating campaign effectiveness.