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• Prospect theory
  ...ng between prospective and uncertain outcomes. Applications of '''prospect theory''' are widely found in economics, consumer behavior, and sales tactics, and
  371 bytes (49 words) - 19:15, 9 January 2013

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• Experience goods
  In [[Consumer behavior theory|consumer behavior theory]], '''experience goods''' are goods for which the benefits derived from con
  175 bytes (25 words) - 19:15, 9 January 2013
• Search goods
  In [[Consumer behavior theory|consumer behavior theory]], '''search goods''' are goods for which the benefits derived from consump
  174 bytes (25 words) - 19:15, 9 January 2013
• Credence goods
  In [[Consumer behavior theory|consumer behavior theory]], '''credence goods''' designates goods for which the benefits derived fro
  202 bytes (28 words) - 19:15, 9 January 2013
• Prospect theory
  ...ng between prospective and uncertain outcomes. Applications of '''prospect theory''' are widely found in economics, consumer behavior, and sales tactics, and
  371 bytes (49 words) - 19:15, 9 January 2013
• Four P's of marketing
  [[Category:Theory]]
  102 bytes (13 words) - 13:26, 31 July 2012