Prospect theory
Revision as of 19:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
Prospect theory is a systematic study and set of results which describes many predictably irrational behaviors of people when selecting between prospective and uncertain outcomes. Applications of prospect theory are widely found in economics, consumer behavior, and sales tactics, and therefore have broad application to pricing strategy.