Zone of indifference
Revision as of 18:52, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The '''zone of indifference''' is the area around the value equivalence line at which small changes in price or benefits are associated with no subs...")
The zone of indifference is the area around the value equivalence line at which small changes in price or benefits are associated with no substantial change in quantity sold or have inconsequential impact on the perceived relative value of the offerings.