Difference between revisions of "Zone of indifference"

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(Created page with "The '''zone of indifference''' is the area around the value equivalence line at which small changes in price or benefits are associated with no subs...")
 
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Latest revision as of 20:15, 9 January 2013

The zone of indifference is the area around the value equivalence line at which small changes in price or benefits are associated with no substantial change in quantity sold or have inconsequential impact on the perceived relative value of the offerings.