Difference between revisions of "Willingness to pay"
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(Created page with "The '''willingness to pay''' (or '''WTP''') represents the price a customer is willing to pay for your product/service. It depends on competitors’ prices and customer perceive...") |
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Revision as of 17:10, 30 July 2012
The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.
It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).