Willingness to pay

From Pricing Wiki
Revision as of 12:03, 10 January 2013 by Clement Chatelet (talk | contribs) (Removed protection from "Willingness to pay")
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.

It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).

Retrieved from "http://www.pricingwiki.org/wiki/index.php?title=Willingness_to_pay&oldid=549"