Difference between revisions of "Willingness to pay"
m (Protected "Willingness to pay" ([edit=sysop] (indefinite) [move=sysop] (indefinite)))
m (Removed protection from "Willingness to pay")
Latest revision as of 12:03, 10 January 2013
The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.
It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).