Difference between revisions of "Willingness to pay"

From Pricing Wiki
Jump to: navigation, search
m (Protected "Willingness to pay" ([edit=sysop] (indefinite) [move=sysop] (indefinite)))
m (Removed protection from "Willingness to pay")
(No difference)

Latest revision as of 12:03, 10 January 2013

The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.

It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).