Difference between revisions of "Willingness to pay"
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m (Protected "Willingness to pay" ([edit=sysop] (indefinite) [move=sysop] (indefinite))) |
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Revision as of 10:43, 1 August 2012
The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.
It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).