Difference between revisions of "Value-disadvantaged"

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(Created page with "We talk about '''value-disadvantaged''' product or service when it offers fewer benefits than the price extracted relative to its competitive alternatives. In a [[Price-to-ben...")
 
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Latest revision as of 19:15, 9 January 2013

We talk about value-disadvantaged product or service when it offers fewer benefits than the price extracted relative to its competitive alternatives. In a price-to-benefits map (or Value map), value-disadvantaged products would be positioned above the zone of indifference.