Value-advantaged

From Pricing Wiki
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (3 revisions: Import Pages Professional Pricing Society)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.

We talk about value-advantaged product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a price-to-benefits map (or Value map, value-advantaged products would be positioned below the zone of indifference.


See also

Value-disadvantaged