Difference between revisions of "Value-advantaged"
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We talk about '''value-advantaged''' product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a [[Price-to-benefits map|price-to-benefits map]] (or [[Value map]], '''value-advantaged''' products would be positioned below the zone of indifference. | We talk about '''value-advantaged''' product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a [[Price-to-benefits map|price-to-benefits map]] (or [[Value map]], '''value-advantaged''' products would be positioned below the zone of indifference. | ||
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| + | == See also == | ||
| + | [[Value-disadvantaged]] | ||
Latest revision as of 20:15, 9 January 2013
We talk about value-advantaged product or service when it offers more benefits than the price extracted, relative to its competitive alternatives. In a price-to-benefits map (or Value map, value-advantaged products would be positioned below the zone of indifference.