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- 11:55, 9 January 2013 diff hist +175 N Network externality Created page with "We talk about '''network externality''' when there is an effect of other users on the value of a good for a given customer. == See also == Positive network externalities"
- 11:49, 9 January 2013 diff hist +281 N Net-price band Created page with "A '''net-price band''' is an histogram of the prices paid by different customers during a relatively congruous period in time. '''Net-price bands''' are used to identify both..."
- 11:38, 9 January 2013 diff hist +217 N Missed opportunities Created page with "We talk about '''missed opportunities''' when positioning an offering value-disadvantaged when evidence demonstrates that the firm could profitably lower its price to gain a p..."
- 11:33, 9 January 2013 diff hist +150 N Minimum advertised price Created page with ""'''Minimum advertised price'''" is a commonly used clause by branded good manufacturers with distributors to discourage pricing below a preset price."
- 11:25, 9 January 2013 diff hist +133 N Market-size growth Created page with "'''Market-size growth''' is the result of attracting marginal customers who otherwise would not purchase from that category of goods."
- 11:23, 9 January 2013 diff hist +116 N Market-share taking Created page with "'''Market-share taking''' means enticing customers who are marginally loyal to a competing product to switch brands."
- 11:20, 9 January 2013 diff hist +158 N Market heterogeneity Created page with "We talk about '''market heterogeneity''' for a market with customers that seek different benefits or have different willingness to pay."
- 11:19, 9 January 2013 diff hist +92 N Marginal cost Created page with "The '''marginal cost''' is the firm’s cost to produce one more unit of product or service."
- 11:17, 9 January 2013 diff hist +204 N Littlewood’s rule Created page with "The '''Littlewood's rule''' is a method of finding the optimal booking limit for any two-class revenue optimization problem under a [[Yield management|yield ..."
- 11:13, 9 January 2013 diff hist +165 N Limited transferability Created page with "We talk about '''limited transferability''' of an offering when a customer finds it difficult to resell the product or service to another customer in an aftermarket."
- 19:04, 8 January 2013 diff hist +157 N Latent demand Created page with "'''Latent demand''' is a demand which exists for a good prior to the launch of that good, but which could not be expressed without the entrance of that good."
- 18:59, 8 January 2013 diff hist +291 N Large-order bundle Created page with "A '''large-order bundle''' is the sale of two or more goods in a single transaction to a specific customer at a price which is below the sum price of the individual goods but ..."
- 18:56, 8 January 2013 diff hist +220 N Kicker Created page with "In reference to a profit-based incentive: a '''kicker''' is a multiplier in identifying the sales credit associated with a sale. Defined as greater ..."
- 18:52, 8 January 2013 diff hist +23 Inferior alternative
- 18:52, 8 January 2013 diff hist +173 N Inferior alternative Created page with "We talk about '''inferior alternative''' when an offering is identified as being an inferior alternative to its comparable alternative if the differential value is negative."
- 18:50, 8 January 2013 diff hist +262 N Inelastic demand Created page with "Demand is said to be inelastic when the absolute value of the elasticity of demand is less than one. '''Inelastic demand''' implies large changes in p..."
- 18:48, 8 January 2013 diff hist +29 Indirect price discrimination
- 18:48, 8 January 2013 diff hist +207 N Indirect price discrimination Created page with "Indirect price discrimination consists in setting price to different customers based on a proxy that correlates to the willingness to pay of those customers, such as package s..."
- 18:45, 8 January 2013 diff hist +161 N Independent complements Created page with "'''Independent complements''' are complementary products for which both goods can be used without the other. Contrast with tied complements."
- 18:43, 8 January 2013 diff hist +121 N Inclined tariff Created page with "An '''inclined tariff''' is a two-part tariff in which the metered fee is reduced for customers with a lower consumption."