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- 14:19, 31 July 2012 diff hist +233 N Elastic Created page with "'''Elastic''' is described if demand for a product or service changes significantly with minor changes in price, the product category is considered to be '''elastic''' with respe..." current
- 14:19, 31 July 2012 diff hist +416 N Dumping Created page with "'''Dumping''' is the sale of a product that has been legally imported and then priced below its normal market price. '''Dumping''' is illegal in most international markets and is..." current
- 14:11, 31 July 2012 diff hist +555 N Demographic segmentation Created page with "'''Demographic segmentation''' occurs when the market is divided into groups on the basis of variables such as age, family size, family life cycle, gender, income, religion, race..." current
- 14:11, 31 July 2012 diff hist +183 N Demand elasticity Created page with "'''Demand elasticity''' is the responsiveness of the demand for a company’s products or services based on certain criteria (price in this case). [[Category:Demand Mo..." current
- 14:10, 31 July 2012 diff hist +138 N Defensive pricing Created page with "'''Defensive Pricing''' seeks to defend market position from the pricing of an offensive competitor. Category:Strategy" current
- 14:02, 31 July 2012 diff hist +398 N Decentralized pricing organization Created page with "A '''decentralized pricing organization''' is a firm that may utilize several management systems to develop different pricing strategies for the firm. The primary ben..." current
- 14:01, 31 July 2012 diff hist +447 N Customer segmentation Created page with "'''Customer segmentation''' is the marketing process of dividing customers into distinct subsets based on the benefits they seek and observable characteristics or behaviors exhib..." current
- 14:01, 31 July 2012 diff hist +284 N Cross-price elasticity of demand Created page with "'''Cross-price elasticity of demand''' measures the responsiveness of demand a product has to a change in the price of another product. If elasticity is negative then t..."
- 14:00, 31 July 2012 diff hist +74 N CPP Created page with "'''CPP''' stands for Certified Pricing Professional Category:Acronym" current
- 13:59, 31 July 2012 diff hist +417 N Coupons Created page with "'''Coupons''' offer a discount to customer while clearly marking a higher regular price. They limit the number of discount purchases repeat buyers can make, and they ca..." current
- 13:58, 31 July 2012 diff hist +121 N Cost-plus pricing Created page with "'''Cost-plus pricing''' consists in setting the price by marking up the variable costs. Category:Strategy" current
- 13:58, 31 July 2012 diff hist +152 N Contribution profit margin Created page with "The '''contribution profit margin''' is the ratio of the difference of price and variable costs to price. Category:Indicator" current
- 13:57, 31 July 2012 diff hist +394 N Conjoint analysis Created page with "'''Conjoint analysis''' provides a quantitative estimate of the contribution that each attribute makes to the purchase decision by varying them over as many levels as is reasonab..."
- 13:56, 31 July 2012 diff hist +62 N COGS Created page with "'''COGS''' stands for Cost of Goods Sold Category:Acronym" current
- 18:59, 30 July 2012 diff hist +512 N Centralized pricing organization Created page with "A '''centralized pricing organization''' is a firm that utilizes a single management system to coordinate pricing decisions for all divisions of the firm. As the sing..." current
- 18:58, 30 July 2012 diff hist +412 N Center-led pricing organization Created page with "'''Center-led pricing organization''' is a firm that represents a hybrid of the centralized and decentralized models. In a center-led model, ultimate pricing authorit..." current
- 18:58, 30 July 2012 diff hist +338 N Captive product pricing Created page with "'''Captive product pricing''' occurs when products have complements, companies will charge a premium price where the consumer is captured. For example a razor manufact..." current
- 18:57, 30 July 2012 diff hist +204 N Cannibalization Created page with "'''Cannibalization''' is the process by which one product or service sold by a firm gains a portion of its revenue by diverting sales from another product or service sold by the ..." current
- 18:56, 30 July 2012 diff hist +66 N BOGOF Created page with "'''BOGOF''' stands for Buy One Get One Free. Category:Acronym" current
- 18:56, 30 July 2012 diff hist +184 N Adaptive pricing Created page with "'''Adaptive pricing''' in foreign markets considers the differences in each international market and adapts prices based on their particular environments. [[Category:Stra..." current