Signpost pricing
Revision as of 17:15, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "'''Signpost pricing''' is the action of pricing a popular or frequently purchased good at a relatively low price point in order to signal to customers that the overall prices ...")
Signpost pricing is the action of pricing a popular or frequently purchased good at a relatively low price point in order to signal to customers that the overall prices within the store are also relatively low. Sometimes referred to as loss-leader pricing or milk pricing.