Shared cost effect
Revision as of 17:12, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The '''shared cost effect''' refers to the reduction in price sensitivity of a customer or customer segment created through the perc...")
The shared cost effect refers to the reduction in price sensitivity of a customer or customer segment created through the perception, real or unreal, that part of the purchase price is paid for by a third party of the firm itself.