Segmentation
Revision as of 15:49, 31 July 2012 by Professional Pricing Society (talk | contribs) (Created page with "'''Segmentation''' is the division of a market into groups of customers who share common needs or characteristics. Individuals who are in the same segment are similar to each oth...")
Segmentation is the division of a market into groups of customers who share common needs or characteristics. Individuals who are in the same segment are similar to each other in terms of one or more key attributes.