Rating scale
Revision as of 16:45, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "'''Rating scale''' is a scale which allows respondents to reveal their preferences by rating their desire for an offer. This method is sometimes used in [[Conjoint analysis|co...")
Rating scale is a scale which allows respondents to reveal their preferences by rating their desire for an offer. This method is sometimes used in conjoint analysis.