Difference between revisions of "Rating scale"
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(Created page with "'''Rating scale''' is a scale which allows respondents to reveal their preferences by rating their desire for an offer. This method is sometimes used in [[Conjoint analysis|co...") |
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Latest revision as of 20:15, 9 January 2013
Rating scale is a scale which allows respondents to reveal their preferences by rating their desire for an offer. This method is sometimes used in conjoint analysis.