Price floor
Revision as of 15:04, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "'''Price floor''' refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which th...")
Price floor refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which the customer would not believe the firm can credibly deliver the benefits claimed. Other authors refer to the price floor as the marginal cost.