Price-to-benefits map

From Pricing Wiki
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (2 revisions: Import Pages Professional Pricing Society)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

The price-to-benefits map is the positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis.

Also known as Value map

Retrieved from "http://www.pricingwiki.org/wiki/index.php?title=Price-to-benefits_map&oldid=409"