Price-to-benefits map

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Revision as of 15:52, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis. Also known as Value map")

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The positioning of products on a plane defined by their price on the vertical axis and the value of their benefits on the horizontal axis.

Also known as Value map

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