Paired comparison
Revision as of 19:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
A paired comparison is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences.