Paired comparison

From Pricing Wiki

Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)

Jump to navigation Jump to search

A paired comparison is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences.

Retrieved from "http://www.pricingwiki.org/wiki/index.php?title=Paired_comparison&oldid=387"