Paired comparison
Revision as of 14:28, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "A '''paired comparison''' is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences.")
A paired comparison is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences.