Difference between revisions of "Paired comparison"
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(Created page with "A '''paired comparison''' is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences.") |
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Latest revision as of 20:15, 9 January 2013
A paired comparison is the juxtaposition of two offers that eases pragmatic evaluation. This method and its derivatives are used in conjoint analysis to reveal preferences.