Order bias
Revision as of 12:39, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "'''Order bias''' refers to the change in selection that is related to the order in which offers are made. Anchoring upon initial offers and loss aversion coupled with a failur...")
Order bias refers to the change in selection that is related to the order in which offers are made. Anchoring upon initial offers and loss aversion coupled with a failure to adjust the frame of reference are said to lead to order bias.