Optional equipment effect
Revision as of 12:34, 9 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The '''optional equipment effect''' is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relative...")
The optional equipment effect is the practice of pricing of a base product relatively low to capture customers while simultaneously pricing the tied complements relatively high due to a lower price sensitivity of customers for these add-on units.