Missed opportunities

From Pricing Wiki
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

We talk about missed opportunities when positioning an offering value-disadvantaged when evidence demonstrates that the firm could profitably lower its price to gain a positive effect on sales quantity demanded.